
Bomb Story: Every designer who comes onboard at The Hundreds has to study the Brand Bible: a book of guidelines and restrictions around our design principles. Adam Bomb himself is fenced in by many of these rules. A bold and clear law is that Adam should always face to the right. Well, as begins one of the chapters in Bobby's book, ""First, you've got to know the rules before you break them.| Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Of all the all-over-prints The Hundreds was responsible for during this time, Cherries was Ben's least favorite. But Bobby loved the kitschy nature, Americana flair, and the rockabilly/punk connotations.