
Bomb Story: At the start of the lockdown, we were nervous about our audience's appetite for clothing. Our first collaboration out the gates was with Blue the Great, a close friend of the brand and a popular artist who has worked with TDE and the Jordan Brand. The Hundreds by Blue the Great not only succeeded, but it blew past all expectations. This collaboration set the tone for the rest of the pandemic year as The Hundreds' momentum climbed and Blue's artwork continued to explode. This is one of two pieces from that collection: Blue Adam incorporates the artist's signature ""mummification"" around our mascot.| Background Story: Coinciding with the birth of the Internet in the late 1990s, Digital (or Digi) camouflages were invented by the Canadian Forces. But, we liked to play with Digi Camo because of its connection with the Internet, technology, and the metaverse. Considering that The Hundreds broke the web open for global streetwear, we've since been the forerunners when it comes to tech innovation in the marketplace. Case in point: NFTs.