
Bomb Story: One of our slogans around the brand is FIGHT BACK. This was a T-shirt and headwear graphic that played off a vintage sportswear look. It circles back to our attitude of standing up for yourself and forever getting back up to surmount the next challenge.| Background Story: Quite prescient, the Crowds pattern was designed years before the rallies, protests, and riots of the last couple years. Disenchanted by the ""slacktivist"" generation, we were hopeful for a new class of youth who were galvanized to fight for themselves and fight for others. Crowds are comprised of an uprising. It also refers back to The Hundreds itself, a name that stands for a community in movement.