
Bomb Story: The Hundreds borrows much of its inspiration from childhood nostalgia and retro culture, two characteristics shared by 1980s school supplies and falltime youth accessories. This rendition of Adam Bomb pays homage to the popular designers of the time that dressed our binders with unicorns, kittens, and rainbows. | Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.