
Bomb Story: Skulls are often used in our messaging to speak on the souls invested in The Hundreds. The best illustration of this was at the foot of The Hundreds Los Angeles, our first flagship on Rosewood Ave. On both sides of the front entrance, there were skeleton graves dedicated to Ben and Bobby. It wasn't as much a morbid thought as it was a metaphor for how much of our lives we poured into the brand.| Background Story: Perfect camo is our homage to the generic, swap meet, woodland camo that decorated ravers in the '90s and the trend's resurgence on cargo pants in the late 2010s. Bobby's favorite appearance by the classic orange woodland was under Bill Murray's blazer in Lost in Translation.