
Bomb Story: The Serious (aka ""Serious Business"") Adam was one of the most popular Adam Bombs from the first generation of The Hundreds. The original graphic, Serious Business, captured our irreverent, satirical sense of humor while also poking fun at the rigid attitude of coolguy streetwear.| Background Story: The Brush camouflage was one of the earliest camos. Created by the British Ministry of Defense, we were drawn to Brush camo because of its allusion to painting and making art. There was this dichotomy between creation and destruction that underlined the pattern and it stands as one of our favorite camos we've ever designed.