
Bomb Story: We've always been steeped in nostalgia. Earlier on in the brand history, that meant artistic treatments like half-tone dots or photocopied effects. Today, as we fondly recall the early 2000s and the advent of Web 1 and Web 2, sentimentality means pixels and glitchy graphics. Whether intentional or not!| Background Story: Originating in Scotland as ""tartan,"" we now call this pattern of crisscrossed lines ""Plaid."" Growing up in Southern California during the '80s and '90s, plaid beach volleyball shorts were always in our purview, thanks to labels like Mossimo and Stüssy. When we elevated to making cut-n-sew apparel like button-ups in the early 2000s, plaids made their way into our language as a nod to both the surf culture of the West Coast and Polo's influence on the East. In fact, every plaid speaks to a different subculture. Buffalo plaids were woven into the early New York hip-hop lumberjacks. Shadow plaids on swap meet Pendletons. And The Hundreds plaids, for all.