
Bomb Story: I'm not sure why we never printed Plaidam, but that might be exactly why. Almost every design under The Hundreds goes to market with a story. If it doesn't have a reason, like Plaidam, then it doesn't make the final cut. After all, just because something looks cool doesn't mean it adds to the overall brand. At the time, a plaid Adam Bomb did not find a home in our seasonal story and epitomized a ""just because"" design. Having said that, well, I guess Plaidam finally has a story. | Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. Bobby designed Pins as a tribute to punk rock safety-pinned patches. Jay Z came out of retirement for his Hangar Tour that year, and he wore the Pins hoodie onstage. That photo headlined MTV, CNN, and USA Today. It wasn't long before fast-fashion retailer Forever 21 and other sharks jumped on the pattern, turning it into a quick-lived moment in the marketplace.