
Bomb Story: Rust Adam is a metaphor for The Hundreds. Two decades in, the brand has paid its dues, but it has only added to our patina and character. The Hundreds is built to last. Underneath the grit and the grime, we remain pristine steel. | Background Story: Known as ""Chocolate Chip"" camouflage by the U.S. military, this pattern was developed in the 1970s to resemble the California desert-scape. We wanted to own this one since we are a West Coast brand. But, also because Chocolate Chip camo was popularized in our teenage era of the Persian Gulf war. Desert Camo literalized the earth and rocks through photorealistic representations, as opposed to the traditional illustrations.