
Bomb Story: At the start, The Hundreds was rooted in the '80s and '90s Southern California subcultures that comprised our youth. One big element of that season was rave culture, and most notably, rave flyers. There are entire Tumblrs and IG pages dedicated to the cult around these pocket-sized party ads. They shared the same glossy die-cut cardstock and early graphic design, but they each held their own emotions and memories from the ensuing events. Til Dawn Adam is referenced from one of the more popular rave flyers of the 1990s. | Background Story: This custom camouflage juxtaposes dead and live cacti to communicate the idea of nature's beauty in life and death, in creation and destruction - the endless cycle. Being that The Hundreds is a California-based brand, we homed in on cacti and agave, our regional California plants.