
Bomb Story: As important as contrasting colors are to The Hundreds design, we've also incorporated a lot of monochromatic and tonal prints throughout the brand's history. This started with the ""Nine"" T-shirt, which was offered in black-on-black and white-on-white to speak to the patrons of ours who wanted something bold and aggressive, yet understated and nuanced. | Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.