
Bomb Story: We've carefully architected The Hundreds to be a timless brand, classic in design and long in narrative. Subsequently, we often pull on nostalgic themes and tails of inspiration. Leopard print has a rich history across subcultures that resonate with our community - from punk to rockabilly to Japanese streetwear - so, it often finds our way onto our canvas. | Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.