
Bomb Story: For a moment there in 2012, we thought we were headed towards the apocalypse (little did we know...), and so The Hundreds' Fall and Winter collections were themed around the end of the world. As an epilogue, in early 2013, we introduced another custom The Hundreds camouflage print called Burnt Camo. This time, we parodied the real-tree, woodland-style camos that mimic the forest floor, except the trees had now been reduced to black ashes. In the aftermath, there was regrowth and hope with fresh flowers beginning to bloom. | Background Story: Watercolor Camo is a unique camouflage pattern that blends both Woodland shapes and the Rain pattern. Military camouflage is intended for warfare and survival, so the objective was to find a beautiful and artistic execution. The watercolored application in gold and purple is subversive and yet, still very much effective.