
Bomb Story: When you look at designers' moodboards, they rip their references from past designs or popular trends. It's often very literal. Bobby worked a little differently in designing The Hundreds. Much of his inspiration is sourced from emotion and nostalgia. It's more about channeling a specific feeling and trying to replicate that in a modern context. A good example of that is the sound of the ice cream truck roving down the street. No matter how old you get, that jingle and the call of neighborhood children are like a time machine, evoking a particular sentimentality not often found elsewhere. There's also something hilarious about those derpy licensed-cartoon ice cream bars that never look as accurate as their packaging markets. | Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.