
Bomb Story: For every design and collaboration successfully executed by The Hundreds, there are a handful of alternatives and pitches that fell through. Some Adam Bombs go all the way to the final stages of the filtration process but are ultimately cut. The reasoning is all over the place: we believed in it, but not enough of our stockists bought into it. Sometimes, it's just that timing is off and the design fails to meet the climate criteria. Regardless, some bombs eventually make their way through but many are often trapped in purgatory. This is one of the lucky few drafts to finally see the light of day and has already become a cult favorite for how unique it looks. | Background Story: Although brought to the modern stage by Dakis Joannou's mega ""Guilty"" yacht designed by Jeff Koons and Ivana Porfiri, the pattern that inspired Disrupt is actually the British Navy's Dazzle camouflage from World War 1. Instead of designing a camouflage that would hide a ship, Dazzle was invented to confuse its observers from knowing which direction the boat was moving. Sometimes, I feel like our entire brand is cloaked in the Disrput pattern. We're not really sure which way we're going, but we're always keeping our enemies on their toes!