
Bomb Story: For a number of years, The Hundreds compiled a collection exclusively for Hawaiian retail partners, entitled The Hundreds Hawaii. Often, the T-shirt graphics were parodies of local island properties, such as Leonard's Malasadas. Shave Ice Adam is a play on a local shave (not shaved!) ice spot that locals and tourists love alike. | Background Story: Coinciding with the birth of the Internet in the late 1990s, Digital (or Digi) camouflages were invented by the Canadian Forces. But, we liked to play with Digi Camo because of its connection with the Internet, technology, and the metaverse. Considering that The Hundreds broke the web open for global streetwear, we've since been the forerunners when it comes to tech innovation in the marketplace. Case in point: NFTs.