
Bomb Story: While most Badam Bombs are intricately drawn and complex in nature, Simple Badam is a classic, 1-color version of the villain. Although he started off as a mascot, Badam Bomb has become one of the brand's logos over time. That requires a distillation of the design down to an easy and printable mark. There are a legion of The Hundreds followers who prefer a subtle, timeless Simple Badam over any other. | Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.