
Bomb Story: The Hundreds' storytelling is centered around nostalgia and historical references. The designs can also be a commentary on how things were and where things ended up. One example is the contrast between the off-set printing of yesteryear and the digital printing of today. We just think it's funny that we digitally designed this graphic to emulate offset printing. | Background Story: Coinciding with the birth of the Internet in the late 1990s, Digital (or Digi) camouflages were invented by the Canadian Forces. But, we liked to play with Digi Camo because of its connection with the Internet, technology, and the metaverse. Considering that The Hundreds broke the web open for global streetwear, we've since been the forerunners when it comes to tech innovation in the marketplace. Case in point: NFTs.