
Bomb Story: Before (and hopefully after) we became friends, Top Chef winner Michael Voltaggio was a big fan of our brand. So when he launched a sandwich concept (that was packaged in paper bags) tied to his famed LA-based ink restaurant, he asked Bobby Hundreds to design the logo in the vein of our mascot Adam Bomb. Over time, the collaboration became the logo for the restaurant itself, albeit altered a bit. There’s a much greater story here, but we can’t get into it. It involves tattoos, miscommunication, and a tiny bit of regret. But in the end, we both won.| Background Story: We were studying various optical illusions one afternoon, the kids' activity book kind. This sparked the idea of applying a process to one of our new camouflage patterns. Blur Camo was a result of toying with different filters and effects that could make the mundane special. The longer we stared at the art, the harder it was to make out what we were looking at. Once we draped Blur Camo across ""fuzzier"" pieces like polar fleece sweaters, it took on an even more confusing, yet intriguing tone.