
Bomb Story: In the Fall of 2010, The Hundreds opened its third flagship store on Grand Street in the SoHo District of New York City. The Big Apple version of Adam Bomb was sold at THNY under the Store Exclusives program. It's also one of the more clever uses of Adam Bomb...| Background Story: Our earliest adopters know JAGS as The Hundreds' signature pattern, in the vein of Louis Vuitton's monogram or a Burberry plaid. Bobby taught himself how to design graphics through the Adobe Suite. His first Photoshop ""doodle"" was taking the pen tool and making these jagged shapes. Years later, we would coin this repeating print on clothing, leather belts and wallets, BMX bikes, snowboards, and marketing materials as ""JAGS."" Although still used across the collection, JAGS sums up the 2000s era of The Hundreds.