
Bomb Story: While most Adam Bombs are intricately drawn and complex in nature, Simple Adam is a classic, 1-color version of Adam Bomb. Although he started off as a mascot, Adam Bomb became one of the brand's logos over time and that required a distillation of the design down to an easy and printable mark. There is a legion of The Hundreds followers who prefer a subtle, timeless Simple Adam over any other. | Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. In stretching our imaginations around repeating patterns, Bobby thought of Escher and tesselations. At the time, we were traveling a lot between LA and New York. Since The Hundreds was heavily influenced by the artists and culture that anchor these cities, Bobby drew a skyline that represents Los Angeles. When flipped upside down, it calls out New York City.