
Bomb Story: When you look at designers' moodboards, they rip their references from past designs or popular trends. It's often very literal. Bobby worked a little differently in designing The Hundreds. Much of his inspiration is sourced from emotion and nostalgia. It's more about channeling a specific feeling and trying to replicate that in a modern context. A good example of that is the sound of the ice cream truck roving down the street. No matter how old you get, that jingle and the call of neighborhood children are like a time machine, evoking a particular sentimentality not often found elsewhere. There's also something hilarious about those derpy licensed-cartoon ice cream bars that never look as accurate as their packaging markets. | Background Story: In the early 2000s, all-over-prints reigned supreme in independent streetwear. The trend was a response to the boring solids and understated color-blocking of the dominant skate and urban market. It also followed the footsteps of Nigo's A Bathing Ape camos. Smaller, T-shirt-based brands like ours tapped into the ancient screen-printing techniques of roller-printing, oversized screens, and belt-printing to execute messy patterns over seams, collars, and hemlines. In stretching our imaginations around repeating patterns, Bobby thought of Escher and tesselations. At the time, we were traveling a lot between LA and New York. Since The Hundreds was heavily influenced by the artists and culture that anchor these cities, Bobby drew a skyline that represents Los Angeles. When flipped upside down, it calls out New York City.