
Bomb Story: Before (and hopefully after) we became friends, Top Chef winner Michael Voltaggio was a big fan of our brand. So when he launched a sandwich concept (that was packaged in paper bags) tied to his famed LA-based ink restaurant, he asked Bobby Hundreds to design the logo in the vein of our mascot Adam Bomb. Over time, the collaboration became the logo for the restaurant itself, albeit altered a bit. There’s a much greater story here, but we can’t get into it. It involves tattoos, miscommunication, and a tiny bit of regret. But in the end, we both won.| Background Story: There are a stable of animals that parade through The Hundreds' history: white tigers, California condors, dodo birds, coyotes, mammoths, and most notably, hyenas. These bone-crushing animals are regarded for their opposing personality traits. Although they audibly laugh, they are feared as vicious, predatory beasts. The Hundreds, as a brand, also lives comfortably between these lines of irreverence and reverence.