
Bomb Story: Before (and hopefully after) we became friends, Top Chef winner Michael Voltaggio was a big fan of our brand. So when he launched a sandwich concept (that was packaged in paper bags) tied to his famed LA-based ink restaurant, he asked Bobby Hundreds to design the logo in the vein of our mascot Adam Bomb. Over time, the collaboration became the logo for the restaurant itself, albeit altered a bit. There’s a much greater story here, but we can’t get into it. It involves tattoos, miscommunication, and a tiny bit of regret. But in the end, we both won.| Background Story: If there was ever a pattern that encapsulated The Hundreds, it would be Paisley. Our first big hit, the one that put us on the map, was the all-over-print Paisley hoodie from 2005. There's an unabridged version of this story in Bobby's book, but that sweatshirt sold so much, and sold out so quickly overnight, that we allocated all of those funds to building our first flagship retail store on the corner of Fairfax and Rosewood. The pattern was designed in 2004, on a lesser-remembered piece called the ""Bandana"" zip-up. Over the years, those clusters of buta droplets continued onto The Hundreds T-shirts, across cut-n-sew collections, New Era fitteds, and collaborations with artists. The Paisley print not only defined us, but greater streetwear, as it trickled down into the work of later brands and designers.