
Bomb Story: The Serious (aka ""Serious Business"") Adam was one of the most popular Adam Bombs from the first generation of The Hundreds. The original graphic, Serious Business, captured our irreverent, satirical sense of humor while also poking fun at the rigid attitude of coolguy streetwear.| Background Story: Like the Gradient Camos, after we had felt like we had re-worked camo every which way, the question was how much could we reduce the pattern and still have it be recognizable. No Camo strips the traditional Woodland camo of all its shapes, except for the black forms. The result is very much The Hundreds in its color scheme, as we divide our offerings between pop colors and dark blacks.