
The medium of a message, independent of the content, determines how that message will be perceived. Modern communications have far-reaching sociological, aesthetic, and philosophical consequences, to the point of altering how we experience the world. Graffiti is the medium that implies rebellion. Guerrilla Cans honors cornerstone books that have played an iconic role in revealing our self-destructive behavior and structure as a society. Writer: Marshall McLuhan Color: Psycho Green Year: 2021