At first glance, valuing happiness should lead to positive outcomes, because it is assumed that the more one values happiness the happier one will be. Models of goal pursuit (e.g., Mischel, Cantor, & Feldman, 1996) generally back up this intuition. According to such models, people’s values determine what they want to achieve, which in turn will lead them to work toward that goal. This can be illustrated with an example from another domain: A person who highly values academic excellence will want to achieve high grades and, thus, study harder. All else being equal, valuing academic excellence will result in better grades. Applying this logic, valuing happiness should result in greater happiness. It is conceivable that only the most extreme levels of happiness values lead to negative consequences for individuals’ happiness.