Diego’s reference is the Church of Maradona The Iglesia Maradoniana (Church of Maradona) is a religion, created by fans of the late Argentine football player Diego Maradona, whom they believe to be the best player of all time. The Iglesia was founded on October 30, 1998 (Maradona's 38th birthday) in the city of Rosario, Argentina by three fans (Héctor Campomar, Alejandro Verón and Hernán Amez). It could be seen as a type of syncretism or as a religion, depending on what religious definition one chooses to use. It was said by Alejandro Verón, one of the founders: “I have a rational religion, and that’s Catholic Church, and I have a religion passed on my heart, passion, and that’s Diego Maradona.” Supporters of the Maradonian Church, supposedly from all parts of the world, count the years since Maradona's birth in 1960 with the era designation d. D. (Spanish: después de Diego, lit. 'after Diego'). They also use D10S for Maradona since it fuses Dios ("God") and 10, the number on Maradona's jersey. Maradona's autobiography entitled "I, Diego" was adopted as the scripture of the new cult. On 30 October 2001, the temple of the new cult held its first service, which was attended by 500 "worshippers". The parody religion became world-famous in 2007 when a Mexican couple, who traveled to Argentina, especially for the ceremony, were married. There is no official gathering place, but most ceremonies are held at Pizza Banana in Rosario, traditionally attended by around 300 fans of Maradona's talent. There have been numerous articles about the unusual parody religion in popular international publications, including Britain's The Guardian and Spain's Marca.