Ivan’s reference is the Church of the SubGenius The Church of the SubGenius is a parody religion that satirizes better-known belief systems. It teaches a complex philosophy that focuses on J. R. "Bob" Dobbs, purportedly a salesman from the 1950s, who is revered as a prophet by the Church. SubGenius leaders have developed detailed narratives about Dobbs and his relationship with various gods and conspiracies. Their central deity, Jehovah 1, is accompanied by other gods drawn from ancient myth and popular fiction. SubGenius literature describes a grand conspiracy that seeks to brainwash the world and oppress Dobbs's followers. In its narratives, the Church presents a blend of cultural references in an elaborate remix of the sources. Ivan Stang, who co-founded the Church in the 1970s, serves as its leader and publicist. He has imitated the actions of other religious leaders, using the tactic of culture jamming in an attempt to parody better-known faiths. Church leaders instruct their followers to avoid mainstream commercialism and the belief in absolute truths. The group holds that the quality of "Slack" is of utmost importance, but it is never clearly defined. The number of followers is unknown, although the Church's message has been welcomed by college students and artists in the United States. The group is often compared to Discordianism. Journalists often consider the Church an elaborate joke, but some academics have defended it as a real system of deeply held beliefs. Jehovah 1 and his spouse Eris, regarded by the Church as "relatively evil", are classified as "rebel gods".c SubGenius leaders note that Jehovah 1 is wrathful, a quality expressed by his "stark fist of removal". The Church teaches that they are part of the Elder Gods, who are committed to human pain, but that Jehovah 1 is "relatively good" in comparison. Yog-Sothoth, a character from H. P. Lovecraft's Cthulhu Mythos, is the Elder Gods' leader. In her 2010 study of the Church of the SubGenius, religious scholar Carole Cusack of the University of Sydney states that Lovecraft's work is a "model for the Church of the SubGenius's approach to scripture", in that aspects of his fiction were treated as real by some within paganism, just as the Church appropriates aspects of popular culture in its spirituality.